A Shaw thing

Freed of London Sponsored Dancer, Evgeniya Shaw features in our latest online campaign – A Touch of Red, which focuses on our special order “Evgeniya” shoe, that she helped to design.

Along with her husband and partner, Craig, she is 4 times and current British National Ballroom Vice-Champions, but let’s find out more about her.

When she was 16 Evgeniya moved to Moscow to study, where she continued her training, as it was clear by that point that a passion for dance would remain with her for life. Moscow offered a completely different level of dancing as Evgeniya was able to take lessons from world renowned Coaches which rapidly improved her dance journey.

Soon after Evgeniya and her amateur partner began travelling more and more to London for lessons and competing all over the World. When Evgeniya was 21 she became a World Finalist at the WDC World Amateur Championships in Euro Disney, Paris.

During this time Evgeniya also gained a Bachelor’s Degree and a Master’s Degree at Moscow State University.

Two years later Evgeniya got together with her current partner, husband and love of her life Craig Shaw.

‘When things are meant to be they are meant to be’.

Craig and Evgeniya met at a Training camp in Torquay, England that they both attended with their current partners at the time. They didn’t know it then that a year later destiny would bring them together and they would begin their lifetime journey.


Craig and Evgeniya currently are:

4 times and current British National Ballroom Vice-Champions

2013 WDC European Professional Ballroom Finalists

2015 WDC World Professional Ballroom Semi-Finalists​


And working harder and harder each day on their way to the very top!!!

Throughout her career, Evgeniya has always had a keen eye for fashion and enjoys designing her ‘image’ and her distinctive ‘look’ on the dance floor. Evgeniya’s approach is a whole concept, from head to toe and shoes are as important as the dress. So when Freed of London offered her the opportunity to design her shoes she took full advantage.

‘A dance shoe must be beautiful as well as practical, made exquisitely to allow the dancer to interpret the music with her feet. Freed shoes allow me to do just that’.

The exclusive “Evgeniya” shoes are special order* and can be purchased either in store or from the Freed of London website.

*Delivery will be six weeks.